India’s leading Ayurvedic and Natural Health Care and FMCG Company Dabur India Limited today reiterated its unwavering commitment to the General Trade stockists, acknowledging them as the true backbone of its distribution ecosystem. This reaffirmation came during a meeting in Mumbai between Dabur India Limited Chief Executive Officer Mr. Mohit Malhotra and the All-India Consumer Products Distributors Federation (AICPDF), where both sides exchanged views on the evolving market landscape and strategies to tap the emerging opportunities.
“Our General Trade stockist partners are not just channels of distribution, they are our growth partners, our frontline ambassadors, and the reason brand Dabur reaches every corner of India. Their entrepreneurial spirit, agility, and deep market understanding have helped us navigate challenges and seize opportunities across decades. As we roll out our new Vision strategy, we intend to work with these partners to not only tap the emerging opportunities but also ensuring that their RoI is protected and enhanced,” Dabur India Limited Chief Executive Officer Mr. Mohit Malhotra said.
Dabur had recently unveiled its refreshed strategic vision to achieve sustainable double-digit CAGR in both topline and bottomline by FY 2027-28. “Our renewed strategy is designed to harness the strength of our core while unlocking future-ready engines of value creation. It represents a fine balance between stability and disruption, scale and agility, and heritage and modernity. With new product formats, enhanced supply chain capabilities, and a renewed focus on customer-centricity, we are confident that our General Trade partners will continue to thrive alongside us as we steer Dabur into the next growth orbit,” Mr. Malhotra added.
The company will also invest in tools and programmes to empower the stockiest partners, ranging from predictive analytics for demand planning to simplified onboarding and claims processing systems. These initiatives are designed to make doing business with Dabur easier, faster, and more rewarding. “As we look to the future, our message is simple: we are with you, we value you, and we grow with you,” Mr Malhotra told the stockiest during the meeting.
