ManipalCigna Health Insurance Strengthens Focus in East India; Plans to Double Presence and Advisor Count

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ManipalCigna Health Insurance, one of India’s leading health insurance companies, is deepening its focus in East India. Currently present in 42 cities with an advisor base of over 10,000 in the eastern region, the company plans to double its retail presence, branch network, and onboard 10,000 advisors. This move follows robust growth across the region, as the company posted ₹130+ crore in Gross Direct Premium Written (GDPW) in FY25, with West Bengal contributing over ₹55 crore.

According to the latest data from the General Insurance Council (GIC), standalone health insurers posted nearly 10% Y-o-Y growth in May 2025. ManipalCigna outpaced the sector with a 43% premium growth, the highest among SAHI players, reflecting its strong regional strategy and customer-first product design.

Over the past three years, the company has paid out ₹200 crore in health claims across East India, including ₹80 crore in West Bengal alone, reinforcing its commitment to being a reliable partner in times of medical need.

“East India presents a strong opportunity for expanding health insurance access, especially in semi-urban and emerging markets. With solutions like Sarvah—tailored for the ‘missing middle’—contributing over 50% of our new business in Kolkata, we are making quality healthcare more accessible and affordable. Expanding our reach and advisor base will help us serve more families across the region,” said Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance.

The region’s health challenges remain complex. Non-communicable diseases (NCDs) such as hypertension, diabetes, and cardiac conditions are rising, while communicable diseases like tuberculosis and dengue persist. This dual burden underscores the need for comprehensive and inclusive health protection.

ManipalCigna’s product suite is designed with this in mind. In addition to Sarvah, other top-performing plans include:

· Lifetime Health – adequate no-compromise health insurance cover to secure the current and future health needs of individuals

· Senior Citizen Plan – care tailored for individuals in the golden years of their life

“Sarvah has emerged as a preferred choice in several key markets because it addresses real, everyday healthcare needs with simplicity and value. It reflects our commitment to designing products & experiences that resonate with people’s lives—whether they live in metros or smaller towns. By focusing on what matters most to our customers, we’re helping build lasting trust in health insurance” said Ashish Yadav, Head – Products and Operations, ManipalCigna Health Insurance.

ManipalCigna currently operates in major hubs across East India, such as Assam, Arunachal Pradesh, Bihar, Jharkhand, Manipur, Meghalaya, Mizoram, Odisha, Tripura, West Bengal, and continues to deepen its presence through physical branches, agent networks, and digital infrastructure.

As ManipalCigna deepens its presence in East India, the company remains committed to its core mission—making quality healthcare protection accessible, affordable, and relevant for every Indian. With focused expansion, innovative products like Sarvah, and a growing network of trusted advisors, ManipalCigna is well-positioned to support the evolving healthcare needs of individuals and families across the region.

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