Pantene, a global leader in hair care innovation, launched the Miracle Rescue Bond Repair Conditioner, a high-performance repair formula designed to help reverse up to three years of hair damage and rebuild broken hair bonds. Powered by Pantene’s advanced Melting Pro-V Formula, the conditioner simplifies haircare by helping address visible damage caused by frequent styling; enabling girls to experiment with different looks while continuing to care for their hair.
Marking the launch, Janhvi Kapoor introduces the Miracle Rescue Bond Repair innovation to consumers. Known for her effortless style and evolving beauty journey, Janhvi shared her experience, saying, “I love experimenting with my hair! When I perform different characters on screen, my hair plays a crucial role to bring them to life. The new Pantene Miracle Rescue Bond Repair conditioner gives me the freedom to experiment with my hair all I want, without having to worry about the damage. What I love about Pantene’s Miracle Rescue range is that it focuses on repairing damage from within, giving me smoother, nourished and stronger hair!”
Commenting on the launch, Vikram Jeet Singh, Senior Director and Category Leader – Beauty at Procter & Gamble India, said, “Today’s consumers want to do more with their hair, unrestricted, while wanting to maintain long-term hair health. With Pantene’s Miracle Rescue Bond Repair Conditioner, our focus is to introduce a formula that works at the molecular level** to help address accumulated hair damage. This innovation, rooted in science, reflects Pantene’s continued commitment to take care of your hair’s health so you can style it, cut it, colour it as you want”
The Miracle Rescue Bond Repair Conditioner contains antioxidants, patented technology and 5000 melting Pro-Vitamin B5 nutrient pearls, which instantly melt to infuse millions of nutrient molecules. Supported by over 7 years of research and 3 patents, the formula replenishes lost lipids in the hair cell membrane complex, which act as glue to hold hair structure together, helping rebuild broken hair bonds at the molecular level. The result is smoother, nourished, and stronger hair.
