Meesho Powers E-commerce Growth in West Bengal with an Impressive 30% YoY Increase in Orders

Meesho, India’s only true e-commerce marketplace, has reinforced its growth in West Bengal with an impressive 24% year-on-year increase in shoppers. This surge is part of a broader trend, where 45% of new-to-e-commerce users have joined Meesho in the past year. These developments are fueled by Meesho’s commitment to innovation and user-centric solutions that cater to India’s diverse population. The platform’s wide assortment and affordable pricing have resonated strongly with users. Popular items purchased by customers in West Bengal include t-shirts, jewelry sets, dresses, analog watches, bracelets, and bangles, showcasing the alignment of Meesho’s collection with local tastes and consumer trends. Orders from West Bengal increased by 30% since last year, with tech-savvy users actively sharing reviews and ratings, fostering trust and enhancing the shopping experience.
Celebrating its fourth consecutive year as the most downloaded shopping app in India, Meesho has surpassed 30 crore+ app downloads in 2024. This milestone reflects the platform’s strong presence across the country, including West Bengal, where app downloads grew by 82% year-on-year. Shoppers from all corners of West Bengal, from vibrant cities like Kolkata, Howrah, and Siliguri as well as emerging towns like Hooghly, Barrackpore, and Barasat, have turned to Meesho for their e-commerce needs.
Further, Meesho Mall has expanded access to branded products, bridging the gap for well-known and regional brands to penetrate tier 2+ markets. Brands like Denver, Envy, Mamaearth and Joy have leveraged this platform to connect with new customer segments and drive growth in untapped regions across West Bengal.
“Meesho’s mission has always been to empower underserved communities by making a wide range of products affordable and accessible,” said Sourabh Pandey, General Manager, Fulfillment & Experience at Meesho. “This year, West Bengal witnessed remarkable growth on Meesho, with a 20% increase in new users and a 30% rise in orders. App downloads surged by an impressive 82% year-on-year, showcasing the deep trust our customers place in us. This growth extended to even the most remote towns like Mathabhanga, Birpara, and Chalsa, reflecting Meesho’s expanding reach and customer loyalty. Our continued investment in tech innovations, like AI-driven product recommendations and voice search, has played a key role in enhancing user experience and accessibility. We remain committed to elevating the shopping journey and making e-commerce inclusive for all.”
Meesho’s seller-first approach has played a crucial role in this growth. The zero-commission model and advanced seller tools have attracted 80,000+ sellers from West Bengal, allowing more local businesses to tap into the e-commerce market. This model helps sellers reach new audiences and grow their businesses.
As Meesho leads the e-commerce revolution, the platform remains committed to reaching and empowering the next billion users in India. In FY 2024, Meesho became the first horizontal Indian e-commerce company to achieve profitability and generate positive free cash flow, underscoring its strong business fundamentals and sustainable growth strategy. By combining innovation, affordability, and accessibility, Meesho is shaping the future of online shopping, ensuring that customers from all regions can enjoy a seamless and inclusive e-commerce experience.