Raksha Bandhan, one of the most cherished festivals, is a celebration of the eternal bond between brothers and sisters-a relationship built on trust, love, care, and lifelong companionship. To celebrate this special day, Réal, India’s number 1 packaged fruit juice & beverage brand from India’s leading Natural Health & Ayurveda Company Dabur India Ltd, announced the launch of its new campaign, “Bin Bole Jo Saath Nibhaye, Woh Rishta Réal Kehlaye”.
The Campaign is a heart-touching story that highlights the emotional depth of sibling relationships. It celebrates the brothers who protect without being asked, support without expectations, and love unconditionally, capturing the true spirit of Rakhi (Raksha Bandhan) in its purest form.
Mr. Mayank Kumar, Vice President-Marketing, Dabur India Ltd. said, “At Dabur, we believe festivals are about strengthening the emotional ties that bind us. This Raksha Bandhan, our campaign celebrates the brothers who quietly become pillars of strength for their sisters. It is our tribute to those heartfelt relationships, much like our promise to offer beverages that are trustworthy, nourishing, and filled with care. As families across the country come together to celebrate this special day, Real by Dabur beautifully captures the soul of this cherished tradition with the launch of its heartfelt Raksha Bandhan “Bin Bole Jo Saath Nibhaye, Woh Rishta Réal Kehlaye” TVC campaign. We invite everyone to raise a glass of love, health, and cherish those special moments of love, trust, and lifelong connections, because some bonds deserve nothing less than the Real goodness.”
“Marked by the sacred thread of Rakhi, Raksha Bandhan is not just a ritual but a heartfelt expression of gratitude and promise, of always being there for one another. Just as Rakhi represents love, protection, and deep connection, Real too stands for authenticity, health, and trust. To celebrate the day, we have launched a new film which captures a tender story that goes beyond rituals, highlighting the emotions and memories that form the foundation of every sibling relationship. It beautifully conveys that while Rakhi may be symbolized by a thread, the real connection is woven with trust, care, and countless shared moments, much like the brand’s commitment to offering Real nutrition and Real goodness in every drop.” Ms. Monisha Prasher, G.M. Marketing – Foods, Dabur India Ltd said.
Featuring some of the renowned faces of the TV industry, the campaign will be rolled out across digital platforms and other media channels.
