Some stories don’t begin with grand ambitions. They begin with necessity, with courage, and with the quiet determination to start over.
Asian Arts Jewellery is one such story.
Born in 1956 in the bustling lanes of S.S. Hogg Market — better known to Kolkatans as New Market — the brand came to life in the shadow of Partition, built by a family that arrived with little more than resilience and a willingness to work. What grew from that modest beginning has endured for nearly seven decades.
A Business Shaped by Change
In its early years, Asian Arts made its name in leather goods, drawing a clientele as diverse as New Market itself. Then came the 1970s, and with it, change. Regulatory shifts forced a pivot — into handicrafts and silver jewellery. It was a leap of faith that, in hindsight, gave the brand its soul.
Generations, Not Just Years
What sets Asian Arts apart isn’t merely its age — it’s the way it has been tended to across generations, each bringing fresh ideas while holding on to what mattered most: the trust of their customers and the integrity of their craft. That loyalty is mutual. Customers who first visited as children now bring their own families through the door.
Handcrafted, Always
At the heart of everything is a deep reverence for craftsmanship. Its 925 silver jewellery — whether rooted in temple traditions, vintage aesthetics, or contemporary design — is made with an attention to detail that mass production cannot replicate. This isn’t jewellery made to trend. It’s jewellery made to last.
Gariahat: A New Home, The Same Heart
The new store on Hindustan Road marks the brand’s most significant expansion — a step into one of K olkata’s most beloved retail neighbourhoods, designed to carry the spirit of New Market into a more contemporary setting.
As the current leadership shares:
“The journey of Asian Arts has always been deeply personal — shaped by dedication, adaptability, and a strong connection with our customers. This expansion is a continuation of that journey.”
