Dabur India Limited, one of India’s leading Ayurvedic and natural healthcare companies, has announced its ambitious campaign, ‘Hajmola Masti Ki Pathshala’. The large-scale programme has been designed to highlight the importance of physical activity, sports and fun among school children, perfectly complementing the cheerful and playful identity of the Hajmola brand.
The Masti Ki Pathshala campaign will be conducted on a large scale across West Bengal and Uttar Pradesh. As part of the initiative, a Hajmola Masti Ki Pathshala session was organised at Titagarh Madhyamik Pour Balika Vidyalaya (Higher Secondary), Kolkata. The event was attended by Mr. Dinesh Kumar, Manager – Corporate Communication, Dabur India Limited; and Mrs. Soma Bhattacharya, Teacher In Charge, Titagarh Madhyamik Pour Balika Vidyalaya (Higher Secondary).
The campaign will be launched across 550 schools in 20 major cities, with the aim of reaching and benefiting more than 2.5 lakh students. The initiative has been designed around a combination of entertaining and educational activities. It will feature dedicated fun games sessions, encouraging students to overcome lethargy and inactivity, participate in physical activities and stay healthy.
The programme will also include special sessions conducted by health and fitness experts. These sessions will focus on helping students, parents and teachers understand the importance of daily physical activity for a child’s overall development. Key benefits highlighted will include improved concentration, better metabolism and healthy digestion.
Shri Ram Padmanabhan, Director – Marketing, Dabur India Limited, said, “Through Masti Ki Pathshala, we are bringing together fun and fitness. Children today are spending increasingly more time indoors. Through this campaign, Hajmola is encouraging them to return to sports and physical activity, which are extremely important for both their physical health and better digestion. We want to reach students and help build a generation that understands the importance of fun and physical activity in their daily lives.”
Speaking on the occasion, Mrs. Soma Bhattacharya, Teacher In Charge, said that physical activity is not only essential for keeping the body fit but is also an important means of supporting the mental and emotional development of students. Regular physical activity and movement stimulate processes in the brain that help improve cognitive functioning. This can enhance children’s concentration and memory and support better academic performance.
“In today’s environment, where children often remain immersed in screens and gadgets, sports and physical activity are essential for reducing stress and maintaining mental well-being. They help children become mentally stronger, enabling them to face the challenges of life and academics with greater confidence,” she added.
Prabal Walia, Category Head – Healthcare OTC, Dabur India Limited, said, “The Hajmola Masti Ki Pathshala campaign is not merely a brand promotion initiative; it is a significant step towards the holistic wellness and overall development of children. Incorporating sports and physical activity into the programme is based on a scientific approach, as physical activity can help support a healthy digestive system.”
He further added, “Dabur aims to bring about a sustainable and positive change. We want to create a culture where sports and fitness are recognised as an essential part of everyday education. This will help ensure that the younger generation grows up enjoying physical activity while developing a better understanding of ways to maintain a healthy body.”
