Celebrating the festival of lights, Dabur Real, one of India’s leading fruit juice and nectar brands from the house of Dabur India Ltd., has unveiled a new festive campaign “Real Bonds with Real Greetings”. This campaign captures the joy of friendship, togetherness, the warmth of relationships, and the happiness of sharing special moments and gifts with loved ones, sharing the goodness of fruits along with wishes, which makes this festival truly special and is a testimonial to the brand’s commitment to health and happiness.
Rooted in the essence of the festival, the campaign celebrates how Diwali brings loved ones closer, creating cherished memories through shared experiences. Through its latest film, Real reinforces its association with celebrations and the goodness of fruits, bringing a refreshing perspective to the festive season.
Conceptualized by TARK Marketing consultants, the film captures the true spirit of Diwali through a heartwarming story of friendship, togetherness and thoughtful gestures. The film opens with families preparing for Diwali, as a group of children plan to visit their friend who is unable to step out. Determined to ensure that their friend does not miss out on the festive joy, the children come together to celebrate with him, using paper crackers and balloons and a special Real Greetings pack. Through this thoughtful gesture, the film highlights the importance of empathy, inclusion and being considerate of others’ needs. It conveys how small acts of kindness can make a big difference, reminding viewers that the true joy of Diwali lies in sharing happiness and ensuring that no one is left out of the celebrations.
Commenting on the campaign, Mr. Mayank Kumar, Director Marketing, Dabur India Ltd., said, “Diwali is a celebration of relationships, togetherness, and the little moments that bring happiness to our lives. Through our new campaign film, we wanted to capture the warmth and joy that make this festival so special for families across India. At Real, we believe that the best festive moments are those shared with our loved ones, and we are delighted to celebrate this beautiful spirit of togetherness with our consumers this Diwali.”
“Real has been a trusted part of family moments across the country. Our new Diwali film builds on this emotional connection by celebrating the traditions and relationships that make the festive season memorable. With this campaign, we aim to connect with consumers in a meaningful way and make Real a part of their celebrations as they come together to share happiness and create lasting memories.” Ms. Monisha Prasher, G.M. Marketing – Foods, Dabur India Ltd said.
Through this festive initiative, Dabur Real continues to strengthen its connection with consumers by celebrating the occasions, relationships, and everyday moments that make life special.
