As homes light up and families come together to celebrate Diwali, India’s leading juice and nectar brand, Real Fruit Juices & Beverages from the house of Dabur India Ltd., is adding a refreshing touch to festive gifting with the launch of its exclusive ‘Real Greetings Diwali Gift Collections’. Designed to make gifting more meaningful, the special festive range combines the goodness of fruits with heartfelt wishes for health and happiness.
Priced between Rs. 100 and Rs. 520, the specially curated gift packs offer consumers a thoughtful and convenient way to share the festive spirit with family, friends, colleagues and loved ones. The Real Greetings Diwali Gift Collections feature an exciting range of festive gifting options that blend Real’s popular fruit beverages with the joy of exchanging greetings during the festive season. Thoughtfully designed for a variety of gifting occasions, these packs offer consumers a refreshing alternative to conventional festive gifts while spreading the goodness of fruits.
“Diwali is a time of togetherness, celebration and sharing happiness with the people who matter most. Gifting is an integral part of these festivities, and consumers today are increasingly seeking meaningful options that go beyond traditional gifts. With our ‘Real Greetings Diwali Gift Collections’, we aim to add a refreshing and healthier dimension to festive gifting. Each pack combines the goodness of fruits with the delightful taste of Real, making it a thoughtful way to convey wishes of health, happiness and prosperity. We believe this festive collection will resonate strongly with consumers looking to make their Diwali celebrations even more special.”Mr. Mayank Kumar, Director- Marketing, Dabur India Ltd, said.
The Real Greetings Diwali Gift Collections feature an exciting range of festive gifting options that blend Real’s popular fruit beverages with the joy of exchanging greetings during the festive season. Thoughtfully designed for a variety of gifting occasions, these packs offer consumers a refreshing alternative to conventional festive gifts while spreading the goodness of fruits.
As part of its festive outreach initiative, Dabur Real will also set up informational stalls across multiple cities, supported by more than 250 promoters who will engage with consumers and share information about the brand’s products and gifting offerings. The initiative aims to encourage healthier gifting choices during Diwali, inspiring consumers to celebrate the festival with thoughtful gestures and meaningful connections.
Speaking about the festive collection, Ms. Monisha Prasher, G.M. Marketing – Foods, Dabur India Ltd said, “At Real, we believe that the best gifts are those that bring joy to the people we care about. While festive gifting trends continue to evolve, the desire to share happiness and warm wishes remains timeless. This Diwali, we are excited to offer consumers an expanded range of gifting options through our ‘Real Greetings Diwali Gift Collections’. By combining the taste consumers love with the goodness of fruits, we are enabling them to make their festive gestures more thoughtful and meaningful. We are confident that this collection will add a refreshing touch to Diwali celebrations and help spread the spirit of a happy and healthy festive season.”
Real Diwali Greetings Gift Collections include: Bucket Pack priced at Rs. @ 520; Vitamin Boost Pack @ 499; Book Pack @ 430; Hexagon Pack @ 399; Jute Bag @ 420; Premium Pack @ 400; PVC Bag @ 250 & 390; Family Pack @ 320; Handle Pack @ 140; Box Pack @ 115; Bread Box @ 270; Mini Pack @ 100; Koolers Gift Pack @ 100; and Coconut Water Pack is priced at 255.
