Godrej Security Solutions, a division of Godrej & Boyce, the flagship company of the Godrej Group, announced the expansion of its Home Lockers range in Kolkata with the introduction of its latest innovations: NX Pro Plus, NX Advanced, Verge Series and Dream Box, under the aegis of its flagship property- Secure 4.0. The new range has been developed to meet the security demands across various generations within a modern Indian household. This strategic expansion aims to provide upgraded security and enhance convenience to the end users with a target to bolster the home locker category further by 20% in the coming year.
Recognising the distinct security needs of Kolkata residents and the increasing emphasis on home security, the brand sees a significant opportunity to strengthen its foothold in the home lockers market. With a robust presence in Kolkata boasting 3 Distributors, 20 Dealers, and 122 point-of-sale counters, Godrej Security Solutions commands an impressive 70% market share. The brand is set to expand further by introducing upgraded home lockers and safes with advanced locking mechanisms, prioritizing security while integrating smart features for an enhanced customer experience.
The range of innovations showcased at the Secure 4.0 also included ‘SmartFog’ which is a powerful fogging security system enabled to stop intruders in their tracks.
In addition to that, Godrej Security Solutions has also introduced AccuGold – A Gold Testing Machine to determine gold purity with the highest accuracy. This machine is designed to give you the composition of the ornament under testing, without damaging the ornament. Whether you are a jeweller, a bank or a financial institution, this machine is the perfect addition to your business
Commenting on the announcement Mr Pushkar Gokhale, Executive Vice President and Business Head, Godrej Security Solutions, said, “Our journey at Godrej Security Solutions is marked by our commitment to innovation and the delivery of effective solutions that align with our customers’ changing security requirements.
The launch of the new range of home lockers’, ‘Smart Fog’ and ‘Accugold’ Gold purity Testing machine, represents a significant leap forward in security solutions. We have invested significantly in research and development, allowing us to introduce state-of-the-art Solutions that bolster the security of both institutions and homes. We are excited to present these breakthrough products as a part of our Secure 4.0 initiative, and confident that these shall empower all our Customers including Jewellers, with unparalleled protection and peace of mind.”
As consumers seek upgrades in fashion, travel, and technology, we urge them to prioritize their home security as well which will help them to secure their happiness. Our latest innovations in the home locker category offer enhanced security, peace of mind and complements the modern aesthetics and lifestyle choices of our discerning consumers. By persistently innovating and incorporating sophisticated designs with cutting-edge technologies, we aspire to redefine the landscape of home security and establish Godrej Security Solutions as the epitome of Security.”
With innovative solutions tailored to diverse needs, the company offers a comprehensive range of new home lockers designed to meet the demands of modern households. The NX Pro Plus and NX Advanced home lockers come with dual locking mechanism like digital, biometric and mechanical. In addition to this, Godrej has also introduced Dream Box; home lockers for kids, to inculcate the habit of safekeeping at a young age. With Indian consumers opting for smarter homers which are high on aesthetics, the Verge Series from Godrej is a range of personal lockers that helps Indian consumers to elevate the style quotient of their homes while safeguarding their daily essentials.
In response to the growing demand for home lockers in the region, the brand is aligning its vision to deliver top-tier security solutions and emerge as the preferred choice for gifting purposes. With an extensive market reach of 3000 retail counters nationwide, Godrej Security Solutions aims to reinforce its channel partner presence thus enriching its omnichannel footprint. These counters are e strategically positioned ensuring easy access for customers seeking Godrej Security Solutions’ products and services. The brand recently launched 2 new stores in Durgapur and Math Chandipur and plan to open 12 new stores in the next 3 years. This is in line with Godrej & Boyce’s strategy to expand their presence in the Tier 2 & 3 markets in the coming years.
As part of its ongoing commitment to innovation and addressing the unique demands of the Kolkata market, Godrej Security Solutions is actively developing products that will set new standards in home security. These offerings encompass cutting-edge design, durability enhancements, and seamless integration of smart technologies. The brand’s dedication to excellence is further reinforced through its robust partnership network, positioning it as a key player in the security solutions landscape in Kolkata and beyond.
