This Rakshabandhan, Dabur Amla celebrates the unbreakable bond between siblings, highlighting the challenges of modern life that can distance us from our loved ones. The campaign tells the story of an elder brother, unable to visit home due to work commitments, but ultimately realizing the importance of being with family during festivals.
As the world becomes increasingly tech-enabled, siblings like him often find themselves apart, missing cherished moments and traditions. Dabur Amla’s campaign encourages viewers to prioritize family time and strengthen their roots, just like the strong, long, and thick hair the brand is renowned for.
In the words of Mr. Ankur Kumar, (Head of Marketing – Dabur India Ltd.), “People’s trust in Dabur Amla inspires the brand to foster positivity by celebrating the timeless bond between brothers and sisters. Dabur Amla, a heritage brand renowned for strong, long, and thick hair, now sheds light on the emotional challenges faced by siblings in this technology driven world who live in different cities and are not able to find time to meet each other. Since Dabur Amla has always been a brand about strong hair, strong roots. Through this campaign, we aim to foster the thought that Dabur Amla believes in the strength of family roots.”
Director Dhananjay Gandotra from SG Motion Pictures adds, “The campaign’s narrative highlights the importance of nurturing family relationships in today’s fast-paced world. It captures the impact of technology on family interactions & sparking meaningful conversations especially during the time of festivals. We’re honored to collaborate with Dabur Amla on this Rakshabandhan campaign, highlighting the invaluable role of siblings in our lives. Our hope is that it inspires audiences to prioritize their loved ones and cherish the moments that truly matter.”
Through this campaign, Dabur Amla stands by those who strive to balance work and family, encouraging them to make time for their loved ones and celebrate the festivals that bring us closer. Link: https://youtu.be/lH7PB3CYGI4?si=vVZv90dPVJr5lQHg
