Sunsilk, one of India’s celebrated haircare brands, executed an immersive campaign in Kolkata during the festive season of Durga Puja this year making every girl have their shine moment. The main attraction this year was the biggest Pujo Party, inspired by the latest TV commercial of Sunsilk Super Shine Hair Serum, with a renowned female DJ and a dance floor in a Durga Puja pandal. Over 75000 people joined and grooved to the DJ’s beats!!
That is not all, Sunsilk took it to a new level with a unique immersive AI zone where every ring could be #SunsilkShineStar in the Sunsilk ad in just 2 mins! Girls could easily swap their faces in the Sunsilk commercial in real-time in just a few clicks, creating an interactive experience and enhancing the festive spirit of Durga Puja. Their personalized ads were shown on giant screens across pandals. This AI face swap corner was the most frequented and loved spot during Durga Puja with people sharing it across their social media and making it viral. This unique personalised experience was a major hit throughout the city and social media bringing that pujo shine to over 15Mn people.
Kolkata’s crowd was all buzzing with excitement and thrilled to join in on this fun and unique experience.
Sunsilk also blended traditions with beauty by taking over the city’s beloved trams beyond just a mode of transportation to be the biggest celebration of women. The iconic trams and yellow taxis of Kolkata got a festive makeover leading upto the pujo days.
Sunsilk’s Super Shine Hair Serum becomes the perfect partner for Kolkata’s women who wanted to look and feel their best during the celebrations. Designed to give women shiny, frizz-free hair, the serum was essential for that on-the-go shine during their pandal hopping adventures. This initiative truly magnified the festive experience for women.
Sunsilk celebrated the vibrant culture of Kolkata this Durga Puja with a series of unforgettable experiences tailor-made especially for women.
