JBG Kolkata World 10K 2024: A Day of Triumph, Unity, and Inspiration

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The 9th edition of the JBG Kolkata World 10K was successfully hosted today at Godrej Waterside, Salt Lake Sector 5, with fitness icon Milind Soman as the official brand ambassador. The AIIMS and World Athletics certified Run hosted over 5130 participants across categories from diverse walks of life. To add to the excitement, Milind Soman and his wife, Ankita Konwar, joined the participants for the run.
From a well-organized venue and a clean route to prompt on-ground support, the event was expertly managed to ensure a smooth and enjoyable experience for participants from across the spectrum. Supported by Manipal Hospitals, the venue was equipped with extensive medical facilities to ensure the safety and well-being of all participants throughout the event.
“The JBG Kolkata World 10K has truly become a celebration of fitness, community, and inclusivity. It’s incredible to see people from all walks of life coming together to achieve their fitness goals, and we’re so proud to be a part of this amazing event.” said Mr. Gaurav Jajodia, Director of the Jai Balaji Group & Title Sponsor of the JBG Kolkata World 10K 2024.
The event venue was buzzing with excitement, offering a range of facilities to ensure participants had a memorable and enjoyable race day experience. Pre-race Zumba sessions warmed up the crowd, getting everyone in high spirits before the start. As runners crossed the finish line, they were greeted with their well-earned finisher medals, celebrating their hard work and perseverance. The Recovery Zones provided much-needed rest and rejuvenation, while Selfie Zones allowed participants to capture and share their victorious moments. Throughout the route, strategically placed Hydration Zones and Motivation Zones kept runners hydrated and energized, while the lively music, DJ, and dance performances kept the atmosphere upbeat. Post-race refreshments were available to fuel the runners. These thoughtful touches created an all-around festive atmosphere, making the event not just a race, but a true celebration of the fitness-freak community.
Mr. Nishant Maheshwari, CEO of Sportiz & Event Organizer said, “We are incredibly proud to witness the overwhelming enthusiasm and participation in the 9th edition of the JBG Kolkata World 10K. Hosting an event of this magnitude presents the challenge of balancing safety, comfort, and enjoyment for every participant, and we’re proud to have successfully managed all these elements with efficiency. We started with 99 runners in 2016, and over the years, our community has grown significantly, reflecting an overwhelming response. With the successful conclusion of the 9th edition, we are much encouraged to plan our 10th edition and add new feathers to our hat next year.”
With a wide range of categories that cater to all ages and abilities, the JBG Kolkata World 10K continues to inspire individuals across the city to embrace fitness as a way of life. The event also celebrated the vibrant spirit of Kolkata, with thousands of spectators lining the streets, offering their cheers and support to the runners. As the race concluded and the winners took to the podium, the collective spirit of achievement and camaraderie was evident. The 9th edition of the JBG Kolkata World 10K has once again proven that running is not just about crossing the finish line – it’s about coming together as a community and supporting each other on the journey toward health and wellness.

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