Mia by Tanishq, one of India’s leading fine jewellery brands, hosted the Mia Runway Star event at Hashtag, Kolkata, reaffirming its commitment to the city’s vibrant customer base. The event, graced by loyal patrons and Mr. Alok Ranjan, Circle Business Head – Tanishq & Mia by Tanishq, celebrated the brand’s strong connection with its Kolkata clientele.
Kolkata represents a strategic market for Mia by Tanishq, with its dynamic Gen Z and millennial audience and a rich cultural tapestry that aligns seamlessly with the brand’s ethos. Kolkata’s youthful energy, evolving fashion sensibilities, and appreciation for contemporary jewellery make it a vital market for Mia by Tanishq’s growth in East India. As the year-end festivities and wedding season approach, Mia by Tanishq is positioned to cater to the evolving tastes of Kolkata consumers. The city’s preference for modular, lightweight jewellery that combines elegance with everyday practicality is reflected in the brand’s versatile offerings, crafted with an international design approach. The event showcased Mia’s readiness to meet these demands with designs that effortlessly transition from festive celebrations to daily wear, cementing its role as a preferred jeweller for modern lifestyles.
The event served as a one stop destination for the loyal customers of Kolkata to experience Mia’s latest collections along with others in the Mia community. The customers adorned Mia’s jewellery and walked down the ramp to epitomize the true spirit of the Mia women – confident, stylish and proud of her roots. Over the years, the brand’s design language has expanded for young women who are independent and self-expressive. The consumers are at the center of the brand’s design philosophy and a wide range of designs from minimal to glamorous, from geometric to more fluid designs were at exhibit for the customers.
Speaking on the event, Mr Alok Ranjan, Circle Business Head – Tanishq & Mia by Tanishq, said “We are delighted to host the Mia Runway Star event in Kolkata, a key market for Mia by Tanishq. Our customers are at the core of everything we do, and this event underscores our commitment to offering not just exquisite jewellery but also a memorable experience. Seeing our customers confidently showcase Mia’s designs on the ramp is a testament to the strong bond we’ve cultivated. With 13 exclusive stores across the city, we are dedicated to deepening our presence and becoming the go-to fine jewellery brand. Kolkata’s customers are trend-savvy and value jewellery that seamlessly blends cultural heritage with contemporary style, and we take pride in catering to their evolving tastes.”
