GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, inaugurated its first exclusive GROHE SPA store in Kolkata in association with Marudhar Marble and Granite. This new experience center aims to introduce the concept of GROHE’s luxury wellness to the Eastern India region, strengthening its presence in one of the country’s most culturally rich and design-forward markets.
This store is designed to be a one-stop destination for homeowners, designers, and architects to explore bespoke solutions with cutting-edge technology and a focus on wellness. It will feature GROHE SPA’s exclusive range of products, with a focus on assisting customers in turning everyday bathroom use into holistic experiences that appeal to individual preferences. The launch is in line with GROHE’s larger strategy to connect very strongly with India’s changing premium home segment, where there is increasing demand for higher living standards that are integrated with functionality and aesthetics.
Priya Rustogi, Leader, India & Subcon, LIXIL Water Technology, LIXIL IMEA, said, “Indian consumers are seeking thoughtful, wellness-focused additions to their homes that are both beautifully designed and technically advanced. With the launch of the GROHE SPA store in Kolkata, we are offering a space that brings this vision to life. This store is not just a retail space but a touchpoint for customers and design professionals to experience what premium wellness can mean within the home. Kolkata, with its blend of heritage and aspiration, is the ideal market for this next phase of GROHE’s expansion in India.”
Kolkata has been a prominent growth market for GROHE, with significant growth in demand for premium bath and sanitaryware solutions. The store is believed to be a driving force in terms of customer interaction and brand awareness in the market. In addition, with the collaboration with Marudhar Marble and Granite, the brand wishes to capitalize on their knowledge of the local market and retail heritage, introducing GROHE’s trademark innovation and design excellence to an even broader market in Eastern India.
