Birla Opus Paints, part of Grasim Industries under the Aditya Birla Group, today announced the opening of its Birla Opus Paint Studio (Company Owned and Company Operated Experience Store) in Kolkata. Building on the successful inaugurations in Gurugram, Lucknow, Mumbai, Navi Mumbai, Bengaluru, and Hyderabad, this expansion reinforces the brand’s commitment to transforming the paint and décor industry through innovation, premium offerings, and an immersive customer experience.
Birla Opus Paints’ Kolkata studio is thoughtfully crafted to transform the typical retail journey into an inspiring, immersive experience. The paint studio is designed as a hub of creativity, moving beyond conventional paint stores. It is an experience centre that allows customers to discover new ideas as well as touch, feel, and experience colours in a real-life environment. Customers can also receive free expert guidance on shade selection, textures, and application techniques through a personalized guide, while advanced visualization tools will help homeowners preview how their chosen colours will look in real-life settings. Beyond paints, the Paint Studio also features wallcoverings, designer finishes, and specialty coating options for a holistic décor solution.
The store not only displays the whole range of over 170+ products but also provides specialized services such as professional colour consultations, creative application techniques, and tailored décor solutions inspired by the rich local heritage. It also caters to the local customs and traditions, with distinctive hues and selected décor packages that capture the city’s dynamic personality. This launch is also an important milestone in Birla Opus Paints’ expansion plan, which aims to extend its retail presence across India. With an emphasis on experiential retail, the business intends to create more experience centres in Jaipur, Ahmedabad, and Surat in the following months.
Mr. Rakshit Hargave, CEO, Birla Opus Paints, said, “Birla Opus Paints is thrilled to launch its experiential Paint Studio in Kolkata. More than being a company-owned store, it showcases our commitment to innovation, quality, and improved customer service. In fact, we have designed the store such that every aspect is meant to encourage creativity and enable homeowners to make their ideas come to life. Our mission is to make painting an exciting and transforming experience for everyone.”
Every Birla Opus Paint Studio acts as a hub for the Architects and Interior Designers with a dedicated workspace for them with resources, samples and expert support allowing professionals to collaborate and create with ease.
Newly-Opened Birla Opus Paint Studio Address:
Birla Opus Paint Studio, 48A, Syed Amir Ali Avenue, Lower Range, Beck Bagan, Ballygunge, Kolkata – 700017
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