Shoppers Stop Launches its Durga Pujo Campaign ‘Pujor Prothom Stop’ with a Grand Celebration in Kolkata

Shoppers Stop India’s premium fashion, beauty, and gifting omnichannel destination, celebrated the grand launch of its Durga Pujo campaign ‘Pujor Prothom Stop’ at its South City Mall store in Kolkata.
The celebration was marked by the launch of the brand’s new Pujo TVC along with an exclusive in-store event featuring actors Debchandrima Singha Roy and Gaurav Chakraborty, who brought the festive mood alive as they joined customers for a special meet and greet.
This year’s specially curated Pujo range reflects the perfect blend of culture, design, and glamour, with Shoppers Stop’s exclusive brands like Kashish and Bandeya at the forefront. Customers can also explore festive-ready offerings from leading Indian and international brands including Tom Ford, Clarins, MAC, Cerruti, Juicy Couture, Armani Exchange, Tommy Hilfiger, Titan Raga, Vero Moda, Van Heusen, BIBA, and more, making Shoppers Stop the one-stop destination for a complete Pujo wardrobe.
As part of the campaign, Shoppers Stop proudly unveiled its Pujo 2025 TVC, a heartfelt film capturing the essence of “Pujor Prothom Stop.” The story follows a young couple experiencing their first Durga Pujo together, where the joy of gifting, the excitement of dressing up, and the warmth of togetherness come alive. Rooted deeply in the spirit of Pujo, the film reflects how every celebration begins at Shoppers Stop, whether it’s choosing the perfect ensemble, finding thoughtful gifts, or embracing festive rituals with loved ones. With premium collections across fashion, beauty, and gifting, the campaign beautifully mirrors the emotions that make Pujo more than a festival, it’s a season of love, elegance, and memories that last forever.
Mr. Kavindra Mishra, Customer Care Associate, Managing Director & CEO, Shoppers Stop, said, “Durga Pujo is a festival that brings families together in celebration, tradition, and joy. With Pujor Prothom Stop, we celebrate this spirit by being the first destination for every festive need – from apparel, handbags, fragrances, and beauty to watches, sunglasses and thoughtful gifts of love or that make loved ones feel truly special. With the launch of our new TVC, premium festive ranges, and engaging in-store experiences, we are going beyond shopping to help our customers create unforgettable Pujo memories. This Pujo, there are more reasons than ever to make Shoppers Stop your Pujor Prothom Stop. From a specially curated festive collection to festive value with an e-gift voucher of ₹5,000 on shopping of ₹60,000, and an exclusive Tommy Hilfiger luggage offer the season is full of ways to celebrate in style. And for those who wish to gift from the heart, Shoppers Stop Gift Cards make it effortless to share love this Pujo.”
Staying true to this sentiment, Shoppers Stop’s ‘Pujor Prothom Stop’ campaign positions the brand as the first destination for all things Pujo as the festive collection extends beyond apparel to create a head-to-toe premium experience. From elegant watches and stylish sunglasses to luxury perfumes, beauty essentials, and statement handbags, every accessory is thoughtfully curated to help shoppers elevate their look from Shoshti to Dashami with sophistication and style.
With 500+ premium brands, services like Personal Shoppers and exclusive privileges for First Citizen Club members, your festive journey begins here. Step into your nearest Shoppers Stop, and you’ll know why Shoppers Stop truly Pujor Prothom Stop.