Celebrating this International Women’s Day, YES BANK – the leading Indian private sector bank has announced the launch of ‘YES Essence Women’s Salary Account’, a comprehensive solution designed to support the financial and lifestyle needs of working women . This new offering will bring together a suite of specialised services spanning financial protection, preventive healthcare, lifestyle privileges and wealth-creation, all benefits on a single platform.
According to a report by the Ministry of Labour & Employment (Government of India), women employment has seen significant growth between 2017-18 and 2023-24, with rural India witnessing a 96% rise and urban areas reflecting a 43% growth in female employment. Over 1.56 crore women have joined the formal workforce in the past seven years, indicating strong participation in overall economic growth.
This consistent growth underscores the need for financial solutions coupled with health benefits. In alignment with the evolving workforce dynamic, YES Essence Women’s Salary Account will focus on three integrated pillars:
• Financial Solution
o Exclusive Free locker facility for the 1st Year
o 100% Demat AMC waiver for the first year on a 3-in-1 account
o Opportunity to Earn & Redeem 34,000 YES Rewardz in the 1st year
• Health & Wellness Security
o INR 5 lakh Super Top-Up Health Cover complimentary for a year
o Annual preventive health check-up once a year (with home visit and lab collection options)
o Complimentary 1-year membership provided by our partner, offering healthcare services such as parenting toolkit, consultations with gynecologists, pediatricians, psychologists, nutritionists and other specialists
• Lifestyle Privileges
o A complimentary Elegance Debit Card with 5% cashback worth up to INR 6,000 annually on select categories such as utilities, groceries, travel and more.
Commenting on the launch, Mr. Dheeraj Sanghi, Country Head – Retail Liabilities, Fee & Business Banking, YES BANK , said, “With ‘YES Essence Women’s Salary Account’, we have taken one more step towards supporting the community of working women. The acceleration in women’s participation in the formal workforce reflects a dynamic shift in India’s growth trajectory. As more women play a significant role in professional and financial decision-making, the need for integrated, protection-led banking solutions becomes imperative. This curated salary account is our commitment to building an inclusive financial solution that empowers women’s financial independence while prioritising their health and well-being.’’
With this proposition, YES BANK emphasises its focus on customer first approach and digitally enabled services for building a more inclusive financial ecosystem for all segment of customers.
