As West Bengal prepares for its most awaited festive celebration of the year, Raymond Lifestyle Limited, India’s leading textile and apparel brand has announced a magnificent, first-of-its-kind cultural association in the state. Bringing together two of Bengali cinema’s most celebrated icons across generations Prosenjit Chatterjee and Abir Chatterjee who have set the stage for an elevated festive experience that honors tradition, cinematic legacy, and personal elegance.
For Durga Puja, wardrobe choices are planned weeks in advance, carrying deep emotional and aesthetic significance. Raymond’s association with Prosenjit Chatterjee and Abir Chatterjee marks a momentous convergence of heritage craftsmanship and screen royalty. Representing two iconic eras of cinematic brilliance and personal panache, the duo embodies the timeless spirit of “The Complete Man” adapted for West Bengal’s rich cultural tapestry.
Speaking on this landmark association and the festive sentiment, Mr. Satyaki Ghosh, Chief Executive Officer, Raymond Lifestyle Limited, said; “West Bengal is an epitome reverence for artistry, culture, and refined personal style. Durga Puja is not merely a festival but is an emotion expressed through togetherness, warmth, and dressing up for every special moment from Sasthi to Dashami. We are excited to bring together two titans of Bengali cinema, Prosenjit Chatterjee and Abir Chatterjee, in a first-of-its-kind association with Raymond. At Raymond, we take pride in being the complete style destination for every family, offering a seamless blend of luxurious fabrics and contemporary ready-to-wear ensembles that celebrate individual expression during this festive season.”
Anchored in finest quality suiting, premium linens, and fine-count cottons, Raymond Fine Fabrics provides the option to customise bespoke creations. From classic bandhgalas for Ashtami evenings to eclectic Linen kurtas for morning, custom tailoring allows customers to infuse their individual sense of style, fit, and personality into every garment. As the modern festive wardrobe undergoes an evolution, The Raymond Shop (TRS) is the ultimate “one-stop destination” for every Pujo look. Whether it is off-the-rack sophistication through a portfolio of apparel brands such as Park Avenue, ColorPlus, Raymond Ready to Wear or the personalisation charm of custom tailoring, Raymond offers a complete style journey for every day of the festival. The collection spans tailored kurtas and bundis from Ethnix by Raymond, sharp casuals and suits from Raymond Ready-to-Wear, formal elegance from Park Avenue, elevated weekend textures from ColorPlus, and high-energy fusion wear from Parx.
In Bengal, gifting during Pujo is a cherished tradition and is a mark of respect for friends and family. With curated festive packaging and a wide spectrum of price points, Raymond makes the art of gifting effortless. Raymond offers a wide range of collection across Raymond Fine Fabrics, Raymond Ready-to-Wear, Ethnix by Raymond, Park Avenue, ColorPlus, and Parx is now available across The Raymond Shop network in Kolkata and West Bengal, as well as leading multi-brand outlets across Eastern India.
