Celebrating the rich cultural heritage of Bengal and the spirit of togetherness that defines Durga Puja, Oshea Herbals presented ‘Ranga Boron’, a grand Sindoor Khela celebration at Chokroberiya Sarbojonin, Kolkata, on October 21, 2026.
Rooted in one of Bengal’s most cherished Durga Puja traditions, Sindoor Khela brought women together in a vibrant celebration of vermilion, joy and shared cultural identity. The ritual, traditionally observed on Vijaya Dashami, saw women applying sindoor to Goddess Durga and to one another, symbolising auspiciousness, prosperity and the enduring bonds of community.
Marking a significant milestone for the brand, Oshea Herbals introduced its first intellectual property (IP), ‘Ranga Boron’, celebrating the vibrant spirit of Sindoor Khela and Bengal’s rich cultural heritage. Through Ranga Boron, Oshea Herbals celebrated the colours, emotions and cultural traditions that make Durga Puja an integral part of Bengal’s identity. The celebration highlighted the festive spirit of the community while honouring the timeless customs that continue to connect generations.
Mr Yash Kundlia, CoFounder, Oshea Herbals says: With the launch of Ranga Boron, our first brand IP, we wanted to celebrate the vibrant culture, traditions and emotions that make Durga Puja so special to Bengal. Sindoor Khela is a beautiful expression of togetherness, joy and heritage, and through this initiative, we are proud to be part of a celebration that brings communities together and keeps these timeless traditions alive for generations to come.
Reflecting the campaign sentiment, “Sindoor-er ronge ranga hobe Bangla,” the event paid tribute to the vibrant hues of sindoor and the unmistakable spirit of Bangaliyana. The celebration brought alive the warmth, enthusiasm and cultural pride associated with one of Bengal’s most beloved festivities.
As a beauty and personal care brand, Oshea Herbals recognised the cultural significance of occasions that celebrate self-expression, heritage and collective joy. Through Ranga Boron, the brand associated itself with a meaningful cultural celebration that brought the community together and honoured Bengal’s rich traditions.
