ITC Sunfeast Mom’s Magic, a brand synonymous with celebrating the warmth and strength of the mother, launched Mom’s Magic Shines in West Bengal. Just as a mother brings out the shine in her child, this butter cookie is made special by a delicate layer of sugar glazing, bringing alive the shine of the cookie. Taking this thought further, this Durga Puja, Sunfeast Mom’s Magic Shines presents Jyotirmoyi Maa — a radiant embodiment of the Goddess Durga Maa. The idol is embellished with more than 1 lakh mosaic mirror pieces, symbolic to reflecting the countless wishes a mother holds.
The idol shines forth as “Mom’s Magic Shines presents Jyotirmoyi Maa – Maer thekei aashbe shishur jibone Shine!” (It’s the mother who brings the shine into her child’s life). Renowned Tollywood Actress Swastika Mukherjee, unveiled the illuminated Durga Maa idol at the iconic Bagbazar Sarbojonin Pandal.
The experience extends beyond darshan with a specially curated AI tool, where mothers may make a wish for their child and watch Maa Durga shine her blessings in bringing it alive digitally at the interactive photo booth.
This personalized experience creates a magical moment with a unique blend of tradition, technology and emotion that depicts the shine Goddess Durga brings to her devotees by fulfilling their wishes.
Commenting on the initiative, Mrs. Kavita Chaturvedi, Chief Executive, Biscuits and Cakes Cluster, ITC Ltd. said, “It is a mother that truly brings shine to her child’s life. This Durga Puja, ‘Sunfeast Mom’s Magic Shines’ brings that belief to life through the Jyotirmoyi Maa campaign — an opportunity for mothers to send their heartfelt wishes for their children to Durga Maa, and witness the wish unfold in a digital avatar”
Indian Actress Swastika Mukherjee commenting on her collaboration with the campaign said, “The thought behind this Mom’s Magic Shines campaign is truly unique and commendable. Durga Puja is a celebration of hope, strength, and blessings, and this initiative beautifully brings alive every mother’s wish for her child in a way that is both meaningful and innovative. Being a mother myself, this resonates deeply with me”.
This Durga Puja, make a heartfelt wish to Jyotirmoyi Maa and watch your child shine with the blessings of the divine mother.
