Indriya, Aditya Birla Jewellery, is proud to announce the grand opening of its first flagship store in Kolkata, marking its debut in West Bengal. Known as the cultural capital of India, Kolkata is a city where tradition and modernity coexist in harmony. From its iconic colonial architecture and vibrant art scene to its literary legacy and love for music, Kolkata celebrates creativity and craftsmanship at every turn. This spirit deeply resonates with Indriya’s vision of treasuring heritage while embracing modernity, bringing exquisite craftsmanship and stunning jewellery to the city of Kolkata.
The new store, strategically located in Raghunathpur- VIP Road, is thoughtfully designed to create an immersive shopping environment. It features a dedicated kaarigari room where customers can see the artisans work on their art closely. Adding to this, the store offers an exclusive Bridal Lounge—a private, intimate space created for brides and their families to enjoy meaningful moments together as they experience the jewellery for life’s most cherished occasions. With a meticulously curated selection of over 28,000 exquisitely crafted jewellery designs, the Kolkata store blends the finesse of age-old Bengali gold artistry with contemporary trends. Indriya’s collections are poised to resonate deeply with the city’s aspirational and art-sensitive clientele.
With this prestigious launch, Indriya’s national presence expands to 40 stores across India. The brand now boasts six stores in Delhi; four each in Mumbai and Hyderabad; three in Pune; two stores in Ahmedabad, Jaipur, Patna, and Bangalore, and single stores in important cities such as Indore, Jodhpur, Surat, Vijayawada, Bhubaneswar, Lucknow, Prayagraj, Kanpur, Agra, Gaya, Jammu, Chhatrapati Sambhajinagar, Chandigarh, Mangalore and now in Kolkata. This growing footprint reinforces Indriya’s commitment to making exquisitely crafted jewellery accessible to customers nationwide.
Mr. Sandeep Kohli, CEO, Indriya, said, “We are incredibly excited to enter the City of Joy. Kolkata’s heritage, particularly its unique and rich history with craftsmanship and the celebration of life makes it a perfect fit for Indriya. This city understands the soul of artistry. Our commitment to merging tradition with innovative design will allow us to become the premier destination for every bride and family in the city looking to honour their traditions with timeless, heirloom pieces. We look forward to adorning their most cherished moments.”
Indriya by Aditya Birla Group has made its mark in Kolkata, a city renowned for its seamless fusion of intellectual depth and unparalleled cultural richness.
