Dabur India Ltd., one of India’s leading FMCG companies, announced the appointment of actor and popular Bollywood & Bhojpuri icon Ravi Kishan as the new Brand Ambassador for Dabur Lal Dant Manjan. Marking this association, the brand has also unveiled a new integrated campaign “Daant me hamar dum ba, Dabur Lal pe ghamand ba”, which will span across television, digital, and print platforms, strengthening its connect with consumers across the Hindi & Bhojpuri heartland.
Despite regular oral care habits, many consumers continue to face common problems such as toothache, bleeding gums, swollen gums, bad breath, yellowness & spots on teeth. Addressing these concerns, Dabur Lal Dant Manjan positions itself as a trusted Ayurvedic solution, enriched with time-tested Ayurvedic Herbs and backed by scientifically proven efficacy.
Bringing this message alive is Ravi Kishan, whose strong mass appeal, deep cultural connect, and authentic persona make him the ideal face for the brand. Known for his distinctive style, relatable charm, and ability to resonate deeply with audiences across the Hindi and Bhojpuri heartland, he adds both credibility and entertainment value to the campaign. His energetic presence elevates the communication, transforming the brand’s promise into a memorable and engaging expression of superior efficacy in addressing oral health concerns, along with pride and confidence in oral health: “Daant me hamar dum ba, Dabur Lal pe ghamand ba.”
“We are delighted to welcome Ravi Kishan to the Dabur family as the Brand Ambassador for Dabur Lal Dant Manjan. Through this campaign, we aim to encourage adoption of the traditional Indian practice of Dant Manjan and bring light to the gum massage technique known to improve blood circulation and enhance the effectiveness of Ayurvedic ingredients for persistent dental and gum concerns. With Ravi Kishan’s deep cultural connect, we are confident of taking this message to millions of households in a more impactful and relatable manner,” said Mr. Prashant Agarwal, Marketing Head – Oral Care, Dabur India Ltd.
Expressing his association with the brand, Ravi Kishan said:”Dabur Lal Dant Manjan is a name that generations have trusted. I am proud to be associated with a brand that promotes the power of Ayurveda and encourages people to take better care of their oral health in a natural way.”
With Ravi Kishan’s strong consumer connect and credibility, the campaign seeks to make oral care conversations more engaging and culturally rooted, while reinforcing Dabur Lal Dant Manjan’s core belief of: “Swasthya Masoode, Mazboot Daant.”
