Piramal Consumer Healthcare has announced the launch of Little’s AirSense Ultra-Premium Baby Diapers, the latest innovation under its flagship baby care brand, Little’s. Designed in lines with brands core philosophy “Science with Care”, blending scientific rigor with a deep understanding of parental trust and baby safety — the new Little’s AirSense Baby Diapers combine advanced breathability with superior skin comfort, setting a new benchmark in premium diaper category.
Powered by 50 million Breathable Pores, the diapers are designed to enhance airflow and keep baby’s skin fresh and comfortable. Enriched with Shea Butter and Dermatologically Tested, they provide gentle care for baby’s delicate skin while the Bubble Layer Technology creates a protective cushion between the baby’s skin and the wet core to help keep skin dry with cloud-like softness. The diapers also feature 360° Leakage Prevention for all-round protection along with Anti-Rash Formula, free from Paraben, Phthalate, Alcohol and Chlorine, thus minimizing the risk of irritation.
Speaking about the launch, Abhishek Kumar, Vice President – Marketing, Piramal Consumer Healthcare, said, “Today’s parents are becoming increasingly conscious about the products they choose for their babies and are willing to invest in solutions that offer enhanced comfort, safety and care. With Little’s AirSense Baby Diapers, we’ve brought together advanced breathability through 50 million Breathable Pores with thoughtful innovations designed around a baby’s everyday comfort. With this, we are delivering a product built on the 3S promise — Soft, Safe & Sensitive, and reimagining everyday diapering through breathability-led innovation that puts a baby’s comfort at the heart of the experience.”
Speaking about the launch, Yami Gautam Dhar, Brand Ambassador for Little’s, said, “As a mother, nothing matters more than knowing your baby feels comfortable, fresh and protected throughout the day. That’s what I love about the new Little’s AirSense Baby Diapers. Thoughtful innovations like 50 million Breathable Pores, Shea Butter and Bubble layer technology reflect the kind of gentle care every parent looks for. I’m delighted to be associated with a brand that continues to create products designed to make parenting a little easier while keeping babies happy and comfortable every day.”
The launch further reinforces Piramal Consumer Healthcare’s commitment to delivering meaningful innovation in the baby hygiene category by combining trusted skin care expertise with thoughtfully designed products that make parenting easier while ensuring babies remain comfortable, fresh and protected. The launch is supported by an integrated communication campaign around the idea of ‘Made to breathe’. To start with, the product will be available across e-commerce platforms and then launch in other offline formats.
Little’s, founded in the 1980s, has built a strong legacy as a trusted name in baby care. Over the past three decades, it has become one of India’s most beloved brands for baby products, gaining the confidence of Indian mothers. The brand offers a comprehensive range of products catering to babies from birth to 2 years of age, addressing their diverse needs at different life stages. Its product portfolio includes diapers, wipes, feeding, toys & baby personal care, all of which are widely used and recommended by parents. Little’s has earned a reputation for providing reliable and high-quality products to support babies’ well-being and growth.
