India’s preferred packaged fruit juice brand Réal, from the house of Dabur India Limited today announced the signing of Bollywood actress Sara Ali Khan to promote its diverse range of beverages-Réal Juices & Beverages and Réal Mango Drink. Alongside this, Dabur also extended the Réal portfolio with the launch of its latest offering, Réal Bites – a revolutionary range of fruit beverages that promise a unique drinking experience with Réal fruit chunks in every sip.
Announcing the Launch, Mr. Mayank Kumar, Vice President Marketing, Dabur India Ltd said, “We are happy to expand our beverages category with the launch of Réal Bites and super excited to welcome Youth Icon Sara Ali Khan to the Réal family. Her vibrant personality and healthy lifestyle perfectly resonate with our brand’s ethos of providing wholesome and refreshing beverages to our consumers. We believe that these new offerings will enhance the overall beverage experience and solidify Réal’s position as a market leader.”
Speaking about his association with Réal, Sara Ali Khan said, “I am delighted to be a part of the Dabur family and to be the face of Réal Bites, the latest offering from India’s favourite fruit juice brand, Réal. Réal Bites is set to tantalize taste buds with two delectable flavors: Peach and Pineapple. Each can of Réal Bites delivers the wholesome goodness of Réal fruit chunks, offering a refreshing and enjoyable drink that you don’t just drink, but drink and bite!”
“We are delighted to welcome Ms Sara Ali Khan to the Réal family. We are confident that this association will further strengthen the brand and help us build a better connection with our consumers. Réal has provided fruit nutrition to millions of consumers for over more than 25 years and launch of Réal Bites is a testimonial of Réal’s commitment to provide superior fruit goodness to consumers and meeting the evolving preferences of our customers. Packaged in a contemporary 180ml can format, Réal Bites is priced at an affordable Rs.40, making it an ideal choice for consumers seeking a healthy and flavorful beverage option on-the-go.” Ms. Monisha Prasher, G.M. Marketing – Foods, Dabur India Ltd said.
Réal continues to offer the widest range of healthy beverages, including Réal Juices & Beverages, Réal Drinks, and Réal Fizz, in various packaging formats such as tetra packs and PET bottles. The introduction of Réal Bites in can format marks a significant step forward in providing consumers with a comprehensive range of beverage options in all desired packaging formats.
