Tata Tea Gold Care Celebrates Mother’s Day with meaningful personalized experiences at South City Mall, Kolkata

Date:

Share:

Celebrating the timeless bond between a mother and her child, Tata Tea Gold Care, the marquee brand from Tata Tea will create a personalised journey for consumers and their mothers through a tech-enabled activation in South City Mall, Kolkata. At the Tata Tea Gold Care booth, consumers can get a lovely photo clicked with their mothers, which will be transformed into a beautiful, customized wish on a digital screen in real time. Simultaneously this picture will also be printed on a tea cup, which would be gifted to the consumer on the occasion of Mother’s Day. This will be implemented in partnership with Laqshya Media group.
In continuation of the brand’s commitment to provide meaningful experiences, Tata Tea Gold Care also announced the personalization of over 600 tea packs, inspired by entries received from across the country through a comprehensive campaign comprising of print, digital and social. Through a dedicated website www.tatateagoldcare.com, consumers can submit a picture capturing the essence of their relationship with their mother along with a heartfelt message. The best 650 entries that reach first will receive a free, personalized pack of Tata Tea Gold Care. This pack will be delivered to directly to customer’s homes (and will not be commercially sold). Through this website, consumers can also download a special e-greeting that can be shared with their mothers, making them feel truly celebrated. Even while waiting at the Tata Tea Gold Care stall in the mall, consumers can participate in this contest, as they will receive an automated message on their phone, encouraging them to visit the website and take part in the contest.
To spread the message and encourage participation in this unique activation in South City Mall, Tata Tea Gold Care tied up with local influencers and RJs to promote the event on their radio and social channels.
Mr. Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products, shared his insights on the campaign, stating, “At Tata Tea Gold Care, we are dedicated to celebrating the unique and unconditional bond between mothers and their children. Our Mother’s Day campaign, #MyTurnToCare2, is a tribute to the innate care and strength exemplified by mothers worldwide. Through innovative initiatives like personalised packaging and tech-enabled on-ground activations, we aim to create lasting memories and meaningful connections with our consumers.”
One of the highlights of the on-ground activation is the fully tech-enabled experience, where images and heartfelt messages will be showcased on a grand LED screen, capturing the attention of all mall visitors. This moment of recognition will transform mothers into celebrities, spreading joy and warmth throughout the mall. Each consumer will also receive a personalized tea cup that will make their tea-time experience with their mothers even more special.

Subscribe to our magazine

━ more like this

আইআইটি (আইএসএম) ধনবাদ কর্মরত নির্বাহীদের জন্য সাতটি এক্সিকিউটিভ মাস্টার্স প্রোগ্রাম অফার করে

আইআইটি (আইএসএম) ধানবাদের পাঁচটি বিভাগ তাদের কারিগরি দক্ষতা/দক্ষতা উন্নত করার জন্য কর্মরত ছাত্র/শিক্ষকদের জন্য ২ এবং ৩ বছর মেয়াদী সাতটি এক্সিকিউটিভ মাস্টার্স প্রোগ্রাম চালু...

Experts Underscore Importance of Scientific Understanding & Balanced Strategies For Mitigating The Human-Dog Conflict In India

A group of human-animal studies researchers, scientists and welfare organisations came together on Wednesday to provide factual perspectives on human-dog conflicts and urged media...

Kolkata Tigers Shine in Bengal Pro T20 League

The Lux Shyam Kolkata Tigers, representing the districts of Kolkata and Hooghly in the Bengal Pro T20 League, had a scintillating start to their...

SafeDrive with inDrive campaign launched in Kolkata

inDrive, a California-based super mobility app, has partnered with Maruti Suzuki Driving School (Machino) to organise a Safety Education event in Kolkata. The SafeDrive...

Siddha Group Embarks On A Significant Plantation Drive To Promote Sustainability, Biodiversity And Community Welfare

Siddha Group, a well-known real estate developer, today, startedits mega Plantation Drive, an initiative aimed at promoting environmental sustainability and enhancing community welfare. The...

LEAVE A REPLY

Please enter your comment!
Please enter your name here