Hisense, a global frontrunner in consumer electronics, today introduced its flagship 120-inch Laser TV for East India during a special event hosted at the ITC Royal Bengal in Kolkata. This launch signifies a key milestone in Hisense’s ambitious growth strategy for the region and underscores the company’s dedication to deliver state-of-the-art technology to Indian consumers.
The launch of the Laser TV, which incorporates Hisense’s patented Tricroma Laser technology, is expected to redefine home entertainment with its stunning visuals and immersive sound experience. The 120-inch Ambient Light Rejection (ALR) screen, combined with Dolby Vision, Dolby Atmos, and advanced AI-driven real-time optimization, offers an unparalleled cinematic experience for consumers in East India.
Hisense has already earned global recognition as the No. 1 brand in the Laser TV segment, and this launch in Kolkata sets the stage for expanding its footprint in the Indian market. “With the unveiling of our flagship Laser TV in East India, we are thrilled to offer a superior home entertainment experience that integrates both cutting-edge display technology and top-tier sound quality” said Pankaj Rana, CEO, Hisense India.
Hisense offers a complete symphony of entertainment with their award-winning range of premium large screen televisions, including the QLED 100-inch Q7N, Mini-LED U6N PRO, and Q6N models. Each TV boasts industry-leading features like high refresh rates, Full Array Local Dimming, Dolby Vision IQ HDR, and Dolby Atmos, ensuring an exceptional viewing experience for its consumers. Hisense aims to position itself as a one-stop solution for consumers seeking high-quality viewing experiences, whether for gaming, movies, or sports.
In the event Hisense also showcased the entire 2025 Air Conditioners lineup promising to take complete home comfort to the next level with features like 4D Auto-swing, Constant temperature control, and Evaporator self-clean for a cool and comfortable home environment.
“As part of its robust expansion plans, Hisense is also planning to launch air conditioners and washing machines in India next year. This along with our premium range of large screen and cutting edge technology TVs is perfectly aligned with Hisense’s strategy to expand its product offering and cater to a wider range of consumer needs”, added Rana.
The company also highlighted its recent strategic collaborations, including its partnership with Reliance resQ to revolutionize after-sales services across India. This collaboration aims to deliver faster installations, prompt repairs, and seamless service coverage nationwide, ensuring an elevated customer experience.
Hisense’s commitment to excellence is underscored by its global ranking as the No. 2 TV brand worldwide, with a dominant share of the 100-inch + TV market. The company also revealed that it is the Official Partner of the FIFA Club World Cup 2025, further solidifying its position as a key player in the global home entertainment industry.
As part of Hisense’s ongoing commitment to innovation, the company will continue to push boundaries with next-generation products designed to meet the evolving needs of consumers. The company is also expanding its manufacturing footprint in India through collaborations like its partnership with EPACK Durable to produce air conditioners and home appliances locally.
