The House of McDowell’s Soda Yaari Jam brings Anuv Jain and Zaeden to Kolkata: Celebration of Music and Friendship

The House of McDowell’s Soda Yaari Jam, made its much-awaited debut in Kolkata on March 8, 2025, at Nicco Park, Kolkata. Following its resounding success in Mumbai in 2024 and Hyderabad in January 2025, it brought the magic of Anuv Jain and Zaeden to the heart of Bengal for an unforgettable evening of soulful melodies, high-energy performances, and cherished moments of togetherness.
The evening embodied the spirit of camaraderie and the power of music. With its first-ever edition in Kolkata, the event hosted a vibrant atmosphere where Yaars came together, sang along to their favourite tunes, and made unforgettable memories.
Headlining the event were two of India’s most celebrated and loved artists – Anuv Jain and Zaeden. Popular for his soulful melodies, Anuv Jain has won hearts across the nation with hits like Baarishein, Alag Aasmaan, and Mishri. Joining him was Zaden who has carved a niche for himself with tracks like Tere Bina, Socha Na Tha, and City of the Lonely Hearts. His unique style of carving contemporary beats with emotive lyrics has touched the hearts of millions.
Varun Koorichh, Vice President and Portfolio Head, Marketing, Diageo India, shared his excitement, saying, “We are elated to bring Yaari Jam to more cities across India following its phenomenal success in Mumbai. At its heart, Yaari Jam celebrates the transformative power of friendship—a bond that uplifts, empowers, and inspires. This year, we’ve curated an electrifying lineup of artists to ensure an unforgettable experience for all our friends. We invite you to join us in celebrating the spirit of friendship as we create cherished memories and bring friends together nationwide.”
Expressing his excitement, Artist and Performer Zaeden, said, “Performing for a live audience is always special, but performing for a Yaari Jam audience is a unique experience! Music and friendship go hand in hand, and I’m thrilled to be part of this beautiful celebration in Kolkata. The energy, the people, and the love for music in the Northeast are unmatched. It was a delight to perform and share this journey with my fans.”
Singer and Song Writer, Anuv Jain added, “Every new city brings a new vibe, and I was thrilled to perform in Kolkata for the first time as part of The House of McDowell’s Soda Yaari Jam. It’s always incredible to connect with fans through music, and I can’t wait to create more unforgettable moments together.”