This Father’s Day, Siens by Dabur, the company’s new strategic foray into the nutraceutical and wellness space, is touching hearts with a deeply moving film titled “Compliments He Never Heard.” The campaign shifts the focus from traditional notions of fatherhood to celebrate the emotional strength of fathers, poignantly reminding us that those who give the most are often appreciated the least.
As an extension of this philosophy, Siens has launched a deeply moving Father’s Day film titled “Compliments He Never Heard” — a tribute to the emotional strength of fathers, and a reminder that the people who give the most are often the ones appreciated the least. The campaign redefines the idea of self-care by shifting the conversation from physical wellness alone to emotional visibility — particularly for fathers, who are often seen as providers but rarely recognized as individuals with emotional needs.
Pratyush Gupta, Head – Customer Marketing & Ecomm Innovations at Dabur India Ltd, stated, “Siens stands for quiet, consistent care — rooted in science and driven by empathy. This film gives voice to fathers who are often emotionally overlooked, and reinforces our belief that self-care isn’t indulgent — it’s essential.”
The campaign’s centerpiece is a warm, documentary-style film that captures the raw, unrehearsed emotions of fathers. Believing they are part of a simple interview, these men open up about subjects rarely discussed openly—health, aging, and burnout. They are then surprised with heartfelt video messages from their grown-up children. For many, it is the first time they have received compliments simply for being who they are, rather than for the provider role they fulfill.
Smerth Khanna, Business Head – Organised Trade & South, Dabur India Ltd. Said, “‘Compliments He Never Heard’ captures the brand’s purpose at its core — to support those who give their all but never ask for anything in return. Siens is about care that feels real, personal, and overdue.”
The powerful film was conceptualised and executed by Sociohub, the digital marketing agency for Siens by Dabur. The concept was developed by Ankur Agarwal, with writing and direction by Navya Chaturvedi.
