CaratLane, A Tata Product, one of India’s leading omnichannel jewellery brands, has launched its new flagship store in Gariahat, one of Kolkata’s major commercial hubs, marking a further step in its retail expansion across Eastern India.
This signature store features a localised approach, with regional flavour thoughtfully integrated into the store design, decor, and overall ambience to reflect the distinct aesthetic and tastes of the people of Kolkata. The store brings CaratLane’s contemporary jewellery proposition and omnichannel shopping experience closer to consumers in the city, offering access to its portfolio across everyday wear, gifting and special occasions.
Spanning across 3 spacious floors, the store was inaugurated with the tradition of a coal-breaking ceremony, signifying the birth of a new store and prosperous times ahead. The launch is part of CaratLane’s broader strategy to deepen its presence across key markets in India. With a growing retail network of over 388 stores, including 69 stores in the Eastern region, the Gariahat store is one of CaratLane’s flagship stores nationally.
In West Bengal specifically, the brand currently operates 31 stores across 11 cities, with plans to expand this to 35 as part of its longer-term growth strategy for the state.
Speaking at the launch, Saumen Bhaumik, Managing Director, CaratLane said, “Kolkata is a key market for CaratLane, driven by strong cultural roots and an appetite for contemporary design. Opening our Gariahat flagship, which thoughtfully incorporates regional flavors into its design and decor, marks an important milestone as we scale to over 35 stores in West Bengal. As part of our commitment to Eastern India, we look forward to bringing our distinctive retail experience to even more customers across the region.”
CaratLane recently unveiled two new collections, Kaashika and Polki, showcased by brand ambassador Yami Gautam Dhar. To engage a younger demographic, the brand has partnered with actor Ashlesha Thakur following the launch of Shaya Diamonds and its contemporary, everyday 9kt gold jewellery collection.
The brand recorded a strong 42% growth in Q1 FY27, alongside a 28% increase in its buyers. Building on this momentum, the brand is set to strengthen its presence across the Eastern region, with plans to open 5–7 new stores over the coming months.
This expansion is part of CaratLane’s broader growth strategy for FY27, with the brand targeting 40–50 new store additions. This growth will be fuelled by continued investments in its retail network, product portfolio and omnichannel capabilities.
CaratLane’s expansion in Kolkata reflects its larger vision of making contemporary jewellery more accessible to consumers across India, while building a stronger retail presence in high-potential markets.
